Purely the best
Purely the best
Saimaa is an attractive brand for tourists and second residence owners and renters
The region’s appeal is built on diverse lake landscapes, pure nature, national parks, Saimaa Geopark sites, rich cultural heritage, unique attractions, and high-quality local food. Together, nature, gastronomy, and cultural tourism create strong opportunities for sustainable growth, also internationally.
Tourism development in Eastern Finland is supported by a national growth programme. The sector is advanced through close cooperation, a customer-oriented approach and a strong commitment to protecting nature. At the same time, new opportunities for multi-local living are emerging and digital solutions are being used to improve services.
Key objectives for the tourism sector
- Strengthening and leveraging the Lake Saimaa brand
- Increasing international awareness of Eastern Finland through regional cooperation
- Promoting business-driven RDI and participation in international networks
- Developing sustainable and regenerative tourism business
- Enhancing gastronomic experiences, nature tourism, and cultural offerings
Tourism connects to
- food and wellbeing tourism
- low-carbon and sustainable tourism and second-home living
- digital solutions
- network-based cooperation
Network for developing sustainable tourism and secondary residence opportunities
Entrepreneurs and operators in the tourism sector in South Savo are developing a region of sustainable tourism.
Read more about the network as well as other clusters in South Savo.